RESUME

CONTACT
310•254•6794
sharibecker@mac.com
Linkedin

Marketing & Branding Director • Growth Catalyst • Powerful Strategist Creative Strategy • Content Development

SKILLS

Event Strategy & Execution • Brand Development & Strategy • B2B/B2C/DTC Marketing • Product Marketing • Creative Strategy • Account Management • Content Development • Consumer Insights • Project Management • Go-To-Market Strategy • Digital & Social Media Marketing • Research & Data Analysis • Process Improvement • Strong Interpersonal Skills • Analytical Skills • Team Management • Communications • Critical Thinking • Problem Solving • Time Management • Attention to Detail • Client Relationship Management • Innovation • Leadership • Management Skills   

PROFESSIONAL EXPERIENCE

SB Creative (2012 – Till Date)
Creative Director/Consultant

Manage functions pertaining to innovating creative and brand strategy and developing marketing plans for ad agencies, production companies, and corporate clients that break through the clutter and engage customers • Collaborate with clients to identify areas for improvement and develop strategies to reach goals • Find new opportunities for business growth through market research and analysis of industry trends • Conceive and produce creative concepts for new business pitches and designs marketing campaigns across all media • Recommend new marketing methods and develop advertising campaigns based on client objectives

 EURO RSGC EDGE (2010 – 2012)
Marketing Consultant

 Responsible for developing strategic and creative concepts and scripting for direct response broadcast media on behalf of national corporations including DirectBuy, Blockbuster, LifeLock and ProFlowers • Conducted marketing research to identify industry trends and commercial opportunities • Developed and implemented a marketing strategy according to objectives and budget • Advised on branding, positioning, communications and other marketing issues • Gave direction to marketing efforts with the most effective methods and tools

KEATING MAGEE (2008 – 2009)
Creative Director/ Senior Copywriter

Pioneered the efforts across handling the entire gamut of functions pertaining to steering the agency’s creative vision, and inspiring the 35-member team to successfully achieve national quality levels • Directed a $350K budget while initiating branding, positioning, and advertising strategies and concepts for both traditional and new media • Commanded Cox Communication’s advertising acquisition campaign with Saints Quarterback Drew Brees • Improved web traffic by 10% for the agency by revamping brand identity and redesigning web site 

PRIOR EMPLOYMENT DETAILS

THE PHELPS GROUP  (2000 – 2006)
Senior Copywriter/Executive Broadcast Producer
 
PROFESSIONAL DEVELOPMENT & CREDENTIALS

PEPPERDINE GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT
MBA, Emphasis on Marketing and Entrepreneurship(3.73 GPA):
Marketing coursework included Global Marketing, Luxury Branding,
Entrepreneurship Marketing, and Education to Business (E2B) for a real-world client.

INTERNATIONAL RESIDENCY PROGRAM, LUXURY BRANDING:
Essec Executive Education; Paris, France

UNIVERSITY OF CALIFORNIA,
LOS ANGELES (UCLA): BA, English

THE ADVERTISING CENTER:
COPYWRITING CERTIFICATE

 TECHNICAL SKILLS:
Microsoft Office Suite and Internet

AWARDS & INDUSTRY ACCOLADES:
5-time New Orleans Addy Winner • Los Angeles Creative Club Competition 2-Time Silver Award Winner • CMYK magazine honor • Telly Awards Winner • Retail Advertising Conference first place and honorable mention winner

Award-show judge of Clios,
International Broadcast Awards
and SCBA Sunnys